What’s harder than launching a company? Growing it ‘the right way’ - whatever that might be. By now, you probably know how to tackle specific problems such as recruiting the right people and shifting towards new businesses. But one of the things that’s often forgotten, is making your design scalable. That’s why the new edition of Shift will focus on design systems.
Digital products are constantly changing. A focus group indicates that the design should be different, the company gets a rebranding or the marketing team decides that a button should be replaced to a different location. Every change triggers a chain reaction, which takes a lot of valuable time. To create consistency in their designs, most companies use a design system.
A design system is a well-documented, overarching set of rules and agreements on how to create products and communications by using components. The single source of truth, you might say. Design systems are not only about the design - it’s also impacting the way developers and designers work together. It makes the cooperation run smoother and automates unnecessary work.
Design systems increase collaboration between designers, developers & stakeholders and bring productivity & consistency. As a result, your company is able to save money and release faster.
Having a single source of truth will improve consistency, experience and accessibility of your products, which means that Product owners & product leads can focus on tackling work that truly benefits the business.
Reducing repetitive and unnecessary work by reusing established components allows designers to focus on solving problems without worrying about UI details, prevent design & technical debt and facilitate a more efficient product development process.
Maarten De Roeck - Lead Competence Product Designer
We start the evening with Maarten De Roeck, our Lead Competence Product Designer. With his extensive experience of building products in teams, he’s now focusing on closing the gap between Design & Development by system designs. During his session, he will explain the basic principles of a design system and show you how it works via a live demo.
More info soon
Jina Anne - Design Systems Advocate
We’ll finish the evening with an inspirational session by Jina Anne, who worked as Senior Design Systems Lead at Amazon. You might also know her from her work on the Salesforce Lightning Design System.
As Jina Anne will show us in her seminar, Design Systems empower change within an organization and form the bedrock of a company’s culture and community. Your design system ultimately serves people: both your customers and your colleagues.
Anyone interested in building a successful design system in their business will benefit from this session.
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